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Sephora borrows from Tinder’s playbook with swipeable shopping that is mobile

Sephora borrows from Tinder’s playbook with swipeable shopping that is mobile

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Sephora is bookending its present sales-driving initiatives with two brand new mobile-first platforms, which make it possible for customers to make use of a fill-in-the-blank model to find their perfect beauty item and leverage an interface that is tinder-like buy products showcased in favorite appearance.